DataPrivacy

CIGNAL PLAY DATA PRIVACY

Cignal TV, Inc. (“Cignal TV”, “we”, “us”, or “our”) respects your right to privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, process, store, protect, and disclose your personal data when you use Cignal Play, including its websites, mobile applications, services, content offerings, subscriptions, and related features.

By using Cignal Play, you acknowledge that you have read and understood this Privacy Policy and consent to the collection and processing of your personal data in accordance with applicable laws, including the Data Privacy Act of 2012 (Republic Act No. 10173).

1. Why We Collect and Process Your Personal Data

We process your personal data under one or more of the following lawful bases:

A. To Perform Our Obligations Under Contract with You

We collect and process personal data necessary to:

• Create and manage your Cignal Play account;
• Verify your identity;
• Process subscriptions, payments, and renewals;
• Deliver and maintain access to Cignal Play services and content;
• Provide customer support and respond to inquiries, requests, and complaints;
• Facilitate billing, collections, and account administration.

B. For Our Legitimate Business Interests

We process personal data to operate, improve, and secure our business and services, provided such interests do not override your rights and freedoms. These activities include:

Improving Our Services

We analyze how users interact with Cignal Play, including live sports, news, entertainment content, live channels, and on-demand services, to:

• Improve user experience and platform functionality;
• Enhance content discovery and recommendations;
• Develop new products, features, and services;
• Monitor service performance and reliability.

Understanding Customer Preferences

We may analyze:

• Viewing and engagement patterns;
• Subscription history;
• Device and platform usage;
• Participation in surveys, promotions, and research activities;
• Interactions with our websites and mobile applications.

This helps us better understand user preferences and deliver more relevant content, offers, and experiences.

Personalization and Recommendations

We may use your information to personalize:

• Content recommendations;
• Sports, news, and entertainment suggestions;
• Marketing communications;
• Promotions and special offers.

Security and Fraud Prevention

We process personal data to:

• Protect user accounts;
• Detect and prevent fraud, abuse, and unauthorized access;
• Ensure fair and lawful use of our services;
• Conduct audits, business continuity planning, and disaster recovery activities.

C. For Marketing and Promotional Activities

Where permitted by law, we may use your personal data to:

• Send updates about products, services, promotions, and events;
• Recommend subscriptions, content, and features that may interest you;
• Provide location-based promotions and offers;
• Conduct customer satisfaction surveys and market research.

We may also enrich our understanding of your preferences using information received from our affiliates, subsidiaries, and authorized business partners where you have consented to such sharing.

D. To Comply with Legal and Regulatory Requirements

We may process personal data to:

• Comply with applicable laws, regulations, court orders, and lawful government requests;
• Respond to lawful requests from public authorities;
• Fulfill reporting and regulatory obligations;
• Establish, exercise, or defend legal claims;
• Meet obligations under applicable credit, tax, telecommunications, media, and other relevant regulations.

E. Aggregated and Anonymized Information

We may aggregate and anonymize information derived from your use of our services for analytics, reporting, business planning, and public-interest initiatives. Such information no longer identifies you as an individual.

2. When We Disclose Your Personal Data

We may share your personal data only when necessary and in accordance with applicable laws. Your information may be disclosed to:

Service Providers and Contractors

Third parties that help us operate and provide our services, including:

• Payment processors;
• Customer support providers;
• Technology and cloud service providers;
• Marketing and analytics partners;
• Professional advisers and consultants;
• Content delivery and platform support providers.

Affiliates and Subsidiaries

Companies within the Cignal TV group and affiliated organizations for legitimate business purposes, including service improvement, customer support, and bundled product offerings.

Business Partners

Authorized partners involved in delivering products, services, promotions, content, or integrated offerings, where permitted by law or with your consent.

Government and Regulatory Authorities

Law enforcement agencies, courts, regulators, and government authorities when required by law, legal process, or regulatory obligations.

We do not sell, rent, or trade your personal data to third parties. All disclosures are made under appropriate confidentiality, security, and data protection safeguards.

3. How We Protect Your Personal Data

We implement appropriate technical, organizational, and physical safeguards to protect personal data against unauthorized access, disclosure, misuse, alteration, loss, or destruction. Our safeguards include:

• Secure servers, encryption technologies, firewalls, and access controls;
• Regular security assessments, audits, and monitoring;
• Restricted access to authorized personnel only;
• Employee training on data privacy and information security;
• Incident response and breach management procedures;
• Continuous review and improvement of security measures.

In the event of a personal data breach that poses a risk to your rights and freedoms, we will comply with applicable notification requirements under Philippine law.

4. Data Retention

We retain personal data only for as long as necessary to:

• Provide our products and services;
• Fulfill contractual obligations;
• Comply with legal and regulatory requirements;
• Resolve disputes;
• Establish, exercise, or defend legal claims.

Unless otherwise required by law, personal data may be retained for up to ten (10) years following account closure, service termination, or permanent deactivation.

5. Your Privacy Rights

Subject to applicable laws, you have the right to:

• Access – Request confirmation as to whether we process your personal data and obtain a copy of such information.
• Correction – Request correction of inaccurate, incomplete, or outdated personal data.
• Erasure or Blocking – Request deletion or blocking of personal data where legally permissible.
• Restriction of Processing – Request limitation of the processing of your personal data under certain circumstances.
• Data Portability – Request a copy of personal data you have provided to us in a structured, commonly used, and machine-readable format.
• Objection – Object to certain processing activities, including direct marketing.
• Withdrawal of Consent – Where processing is based on consent, you may withdraw such consent at any time.

You may exercise your rights by:

• Managing your account settings within Cignal Play;
• Contacting Customer Support;
• Contacting our Data Protection Officer.

We may require identity verification and supporting documentation before processing certain requests.

6. Cookies and Similar Technologies

Cignal Play may use cookies, device identifiers, pixels, SDKs, and similar technologies to:

• Authenticate users;
• Remember preferences and settings;
• Measure performance and analytics;
• Personalize content and recommendations;
• Improve security and fraud prevention.

You may manage certain cookie and tracking preferences through your browser or device settings.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal requirements, or business practices. Any material changes will be communicated through the Cignal Play platform, website, email, or other appropriate channels.

8. Contact Us

For questions, concerns, requests, or complaints regarding this Privacy Policy or the processing of your personal data, please contact:

Cignal TV Data Protection Officer
5^th Floor Launchpad
Reliance Corner Sheridan Streets
Barangay Highway Hills, Mandaluyong City 1554
Philippines
Email: cignaldataprivacy@cignaltv.com.ph

If you believe your rights under applicable data privacy laws have been violated, you may also lodge a complaint with the National Privacy Commission.